Finance Paper Essay Example | Topics and Well Written Essays - 1250 words

finance Paper - Essay ExampleThe Mission statement of the firm is to build the premier specialty retailer of jewelry byoffering consumers high quality products at compelling values through an empowering shop experience. Values The Company emphasizes in great customer satisfaction and delivering that satisfaction through high-quality products. The key division for the company is to make the customer feel special and give them a shopping experience that leave leave them in awe. From a business perspective, the company has developed Code of Ethics which list kayoed some key values that the company strongly believes in. For instance, each individual should be treated with fairness, compassion and respect. The company also believes in strong foundation of complete, efficient, and accurate recording methods to the government. Strategy The marketing dodge for the company is effective and is consisted of penetrating the online market and attracting its customer. The company is expected to earn around 75 cents(earnings per share), which is 34% from the previous annual year. The organizations scheme is to penetrate the market segment by sell their products at a lower price than the conventional jewelry stores. The company possesses two key private-enterprise(a) advantages. One competitive advantage is to cut the cost of buying diamonds only if there is a contract that the customer will purchase them. In essence, the customer cannot breach the contract, which enables it to be cost-effective and makes them unique compared to traditional jewelry stores. Blue Nile Company utilizes pull marketing strategy as it uses clever pricing strategy to accomplish its goals. The company believes in being just 10% better, a no nominal elbow grease in these harsh economic times. Moreover, the company emphasizes in brand recognition and enhancing consumer traffic through their online website. The central point remains through the search engines such as Google, YAHOO and Bing.com. The company offers incentives through mesh by persuading customers to subscribe to their newsletter, which gives them special insights about promotions, sales, and coupons. The company invests little in brick-and-mortar advertisements and billboards. Without a doubt, the management group is vital towards the success of the organization. Diane Irvine, the CEO and the President has created a culture that thrives on thinking outside the box. It is astonish to see how a company is flourishing in this business without owning diamond mines, a feat that whitethorn seem impossible. Ms. Irvine along with Susan Bell and Marianne Marck acknowledged that certain months are extremely busy for the stores. Thus, the decided to retain a strategy in which they launched new, creative desings for the jwererly around that time period. In essence, the management team was falsify to face the challenges of the customers head-on. Moreover, Irvine and her team excelled in customer service by returning customers demands and shipping their packages in apropos manner. Furthermore, the management administration staff placed high priority in consultation and pursued the plight rign business to the fullest, which made them highly profitable. FINANCIAL STATEMENTS BALANCE SHEET Period Ending Jan 2, 2011 Jan 3, 2010 Jan 4, 2009 Assets Current Assets bullion And Cash Equivalents 113,261 78,149 54,451 Short Term Investments - 15,000 - Net Receivables 2,328