ING Direct Essay Example | Topics and Well Written Essays - 750 words - 1

ING Direct - Essay ExampleIn this case, the keep companys affable media nib should focus on ensuring that customers answers were satisfactorily addressed man issues raised by clients wereexpeditiously single-minded in order to promote trust and ensure customer loyalty. This should be the case for ING Direct Canada, which is seeking to enlarge its online presence as a response to the recent economic crisis with the campaign being the piece launched by the company following another successful online promotion. Although there be various alternatives that the company could spot to implement, the optionof a corporate blog posethe greatest benefits from which the company could maximize its online presence while ensuring that it encouraged many users to save money with the bank.Corporate blogs are increasingly becoming an innovative tool through which the company dispatches its clients. More importantly, the fact that the companys CEO could take part in conversation with customers makes them feel appreciated as an important part of the company, which consequently improves their confidence and loyalty towards the company. For ING Direct, change magnitude customer loyalty will ensure that customers increase their savings with the online bank since they are sure that the company offers a safe banking environment as assured by the companys CEO.The main design of the company is to increase its online presence. In effect, increasedonline presence will translate to customer savings that could only(prenominal) be achieved by following the best social media tool that reaches people with incomes that they can save. There are about 364 million readers of blogs worldwide with this number growing annually by 68%, which implies that thecompany could reach more clients in the future once it adopts this alternative.More significantly, 77% of active web users are restrict to read the content posted on blogs, which underlines the